Brice Horrigan serves as Chief Operating Officer of Premier Hormone Health and Wellness,
where he leads the practice's staff, culture, and the operating standard behind every
patient interaction: how care is coordinated, how quickly patients are answered, and how
consistently the practice delivers what it promises.
Premier was built to give patients a hormone health practice that stays personal at every
step. Brice's work is to protect that experience as the practice grows, which he treats as
a people problem before an operational one. Systems hold only when the people running them
are supported, developed, and clear on why the standard exists.
His path into healthcare began outside of it. Brice spent nine years in law enforcement and
military service, including a Non-Commissioned Officer role in the U.S. Army Military Police
and selection for Officer Candidate School. He stepped away from that career to be more
present at home, and carried its central lesson forward: people perform when the standard is
clear and someone is willing to hold it first.
He completed his undergraduate work at the University of Texas at Tyler in 2015, earning a
Bachelor of Science in Criminal Justice, and finished an MBA at Houston Christian University
in 2025. He additionally founded NOiC, an advisory practice whose Force Multiplier Framework
helps owner-led companies locate what limits them and build steadier systems in response.
Dual role, disclosed
Brice also serves as Chief Operating Officer of Premier, a sister practice in men's
telehealth that he helped build alongside its founder. His work at Premier is dedicated to
Premier's patients, providers, and staff.
Scope of role
Brice's role at Premier is operational and administrative. He does not evaluate patients,
make treatment recommendations, or prescribe. All clinical decisions are made independently
by Premier's licensed medical providers.
Leading the Premier team
He leads from the front.Nothing is asked of the Premier team that he is unwilling to do himself. Standards are demonstrated before they are expected, and when the work gets heavy he is in it rather than observing it.
He leads with emotional intelligence.Understanding what a team member actually needs, and hearing what goes unsaid, is what turns a group of people into a team that owns its work. Most performance problems are not ability problems, and treating them that way is how leaders lose good people.
He hires for character and develops for skill.Skill can be taught on a schedule. How someone treats a patient on a hard day cannot.
He connects personal goals to the practice's direction.When an individual's ambitions and Premier's direction point the same way, quality stops depending on supervision.
He corrects privately and protects dignity.A team that fears being wrong will hide exactly the things a medical practice most needs to hear.
He invests in careers, not just roles.Developing talent, building real paths forward, and leaving people more capable than he found them is the part of the work he values most.
The culture he builds at Premier
Culture at Premier is not a poster in a break room. It is what happens on the calls nobody is
monitoring.
Brice builds toward a specific experience for the people who work here: that they are trusted
with real responsibility, that raising a problem is rewarded rather than punished, and that the
standard is high because the patient on the other end deserves it, not because someone is watching.
Why culture is a clinical issue
In a practice, the team member who feels safe saying "something here does not look right" is
the one who catches what everyone else missed. Culture protects patients before it improves morale.
The rest is consistency: expectations stated plainly, feedback that arrives long before a review,
recognition that names the specific thing someone did well, and leadership that follows through on
what it said it would do.
Premier in the community it serves
Premier's impact shows up in ordinary things. A patient with the energy to coach their kid's team
again. Someone who gets through a full workday without disappearing at two in the afternoon. A
person who feels like themselves in their own life again. Hormone health rarely makes headlines,
and it changes how people show up for everyone counting on them.
Brice treats Premier as a member of its community rather than a vendor to it. Patients are
neighbors. Referrals come from people who trusted the practice with something personal. A
reputation in a community is built one conversation at a time, and it is the reason the standard
for how patients are spoken to is not negotiable.
That extends to the staff. The roles at Premier are careers, and the people filling them are
building lives locally. Creating stable jobs with a real path forward is one of the most direct
contributions any practice makes to the place it operates in.
Areas of responsibility
Team leadership and staff development
Culture and standards of care
Career pathing and retention
Hiring, training, and onboarding
Practice operations and patient experience
Care coordination between clinical and support teams
Patient communication and response standards
Growth planning for the practice
Experience
Chief Operating Officer
Premier Hormone Health and Wellness
Leads the practice's staff, culture, and the operating standard behind every patient interaction.
Chief Operating Officer
Premier, men's telehealth
A sister practice he helped build alongside its founder.
Founder
NOiC, advisory practice
Its Force Multiplier Framework helps owner-led companies locate what limits them and build steadier systems in response.
Non-Commissioned Officer, Military Police
U.S. Army · law enforcement service
Nine years combined · selected for Officer Candidate School
Education
Master of Business Administration
Houston Christian University
2025
Bachelor of Science, Criminal Justice
University of Texas at Tyler
2015
Faith and family
Away from Premier, Brice's life is centered at home with his wife, Alexandria, and their two boys.
Faith, family, and honoring his name are the values he leads by, and the measure he holds his own
decisions to.
